Well we've been looking at doing a ballooon launch at the end of Jan to mark the availability of the entry forms for this ride, and to unveil the ride's new logo.
It's somewhat ironic that in my entire PR career, I have never been involved with that mainstay of PR activities - a balllooon launch. Indeed I once had a major battle with a mad marketing director in a telecoms company: she believed that PR was only about fluff and balloons, I begged to differ.
So now, some years on, here I am planning a balloon launch. Possibly. Eating humble pie.
We want to set off 3000 ballooons, this being the number of babies that die before their first birthday each year, many because they've been born prematurely - in line with the charities Touching Tiny Lives campaign (Action Medical Research is raising funds this year specifically for this cause:
http://www.action.org.uk/ttl_campaign/campaignoverview.php)
It's just setting a few balloons off, surely?
Wrong!
First printing the balloons - we have to adjust the logo.
Then there's blowing the bloomin' things up - timing is an issue. If we blow and transport we have a problem. If we blow 'on site' we will have to be there at sparrow fart ('scuse the expression) not to mention the logistics at5 the rugby clubs we're hoping will allow this to happen. just before their home games.
Then, on top of it all, because we have so many balloons, we have to get permission from the Civil Aviation Authority.
This has all been accompanied by some hysterical stories of a friend trying to get her ballooon launch done from the back of a four wheel drive - this is the blow up and transport option. The ballooons wouldn't come out, so their big 'launch' was a few balloons dribbling out piecemeal - the ones that didn't burst, that is.
So fraught with danger is this that I went to the official society for balloons - yes there is one. They gave me four people to call to help - apparently there isn't one company that can do it all nationally - although I find this really hard to believe.
And of the four, one doesn't do launches, one is defunct, one doesn't answer their phone and one is coming back to me, slowly, with a quote. Guess if they can do it, they'll have the business.
I am so hoping that someone will read this and wave a magic wand for us!
(Of course this post is a diversionary tactic - I haven't been on my bike once this week. What a great way to start the year - I'm going to be SO sore in August!)